Bryan Nisperos

Bryan Nisperos is a seasoned professional with over a decade of experience in lifecycle marketing and player engagement, currently serving as Senior Director of Player Lifecycle Management at Wizards of the Coast since July 2017. In this role, Bryan has led various initiatives, including the management of a multi-million-dollar global performance marketing budget and overseeing the successful launch of MTG Arena on Mobile, which significantly boosted user growth. Bryan's extensive background includes key positions in user acquisition and performance marketing at companies such as Rhapsody-Napster, Scopely, Big Fish Games, and others, where strategic expertise in developing user acquisition strategies, managing substantial advertising budgets, and fostering cross-functional collaborations has consistently driven results and growth across multiple gaming and digital platforms.