Wolverine Worldwide
Jeff Allen is an experienced professional with a robust background in digital marketing and technology, holding the position of Director of Brand Activation at Wolverine Worldwide since September 2015. In this role, Jeff leads a cross-functional software development team focused on brand-specific content across e-commerce and marketing channels, emphasizing Salesforce front-end and email technology integration. Previous positions at Wolverine Worldwide include Senior eComm Technology Manager, Web Development Manager, Website Tech Support Manager, and eCommerce Development QA Lead. Prior to Wolverine, Jeff contributed to SAF-HOLLAND USA in digital marketing strategy, founded Allen Brothers Fly Fishing, and served at Focus on the Family in fundraising marketing. Educational credentials include a Bachelor of Fine Arts (B.F.A.) in Fine and Studio Arts from Western Colorado University.
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Wolverine Worldwide
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Wolverine World Wide, Inc. or Wolverine Worldwide is an American footwear manufacturer based in Rockford, Michigan, known for its own brand, Wolverine Boots and Shoes, as well as its subsidiaries such as Hush Puppies and Merrell.