Michael B.

Michael B. is a seasoned marketing professional with extensive experience in brand and digital marketing, currently serving as the Senior Global Brand Marketing Manager at Cat Footwear since June 2022. Prior to this role, Michael held multiple positions at Wolverine Boots & Apparel, where responsibilities included managing a $9M media budget, overseeing eCommerce activities, and launching innovative marketing initiatives. With a background in social media strategy and field marketing, Michael previously contributed to Merrell and gained early experience through internships at Patagonia, SeyferthPR, and Spectrum Health. Michael holds a Bachelor’s Degree in Marketing and Communications from the University of Michigan and is pursuing an MBA from the University of North Carolina at Chapel Hill.