Woolworths Group
Sharon Abbott is a seasoned professional in market insights with extensive experience in the food and beverage industry. Currently serving as Head of Market Insights at Woolworths Group since August 2018, Sharon has previously held roles such as Senior Insights Manager at Bindaree Beef Group, where capabilities in consumer and shopper insights were successfully built for the Australian and Asian markets. Prior to that, a tenure at Inghams Group Limited involved enhancing category and shopper insights based on retailer feedback. Sharon also contributed to Unilever and Wrigley, emphasizing data-driven decision-making and marketing analytics. With a strong foundation in analytics honed at Nielsen and a focus on consumer segmentation and category drivers, Sharon holds a Master’s degree in Agricultural Business from Purdue University and a Bachelor’s degree in Animal Science from Texas A&M University.
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Woolworths Group
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Woolworths Group Ltd, formerly Woolworths Limited, is an Australia-based company, which is engaged in retail operations. The Company's segments include Australian Food and Petrol, New Zealand Supermarkets, Endeavour Drinks Group, BIGW and Hotels. The Australian Food and Petrol segment is engaged in the procurement of food and petroleum products for resale to customers in Australia. The New Zealand Supermarkets segment is engaged in the procurement of food and liquor products for resale to customers in New Zealand. The Endeavour Drinks Group segment is involved in the procurement of liquor products for resale to customers in Australia. The BIGW segment is engaged in the procurement of discount general merchandise products for resale to customers in Australia. The Hotels segment is engaged in the provision of a range of leisure and hospitality services, including food and alcohol, accommodation, entertainment and gaming in Australia. Its brands include Woolworths, Dan Murphy's and BWS.