Woolworths New Zealand
Lara Squires is a seasoned marketing professional with extensive experience in digital marketing, brand management, and e-commerce leadership. Currently serving as Brand Lead for FreshChoice at Woolworths New Zealand since May 2013, Lara oversees cross-functional teams to enhance e-commerce performance and drive innovation. Previous roles include Digital Media Capability & Direct Communications Manager, Head of Digital Marketing, and Acting Head of Marketing at Countdown Supermarkets, where Lara led successful digital marketing initiatives and comprehensive campaigns recognized with industry awards. Prior experience includes key marketing positions at Green Cross Health, NeilPryde, TVNZ, and earlier in online partnerships and marketing support roles. Lara holds a Bachelor of Commerce and a Diploma in Communications from the University of Auckland and is currently enrolled in a Play Leadership Coaching Course.
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Woolworths New Zealand
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We are Aotearoa’s leading supermarket brand, across 185 stores we serve about 3 million customers every week. It’s a big job, but we love what we do - giving customers the very best in choice, value and convenience, while keeping our social and environmental responsibilities top of mind. With over 22,000 incredible team members we are one of the biggest private employers in the country. Our friendly in-store team is supported by thousands of team members across our distribution, support offices and processing plants. Woolworths is on the forefront of cutting edge technology and constantly working to meet the needs and demands of the modern customer. We're proud of our team and committed to helping every one of them realise their potential. Each year our business invests in careers, training and education programmes to develop and grow our team members into great retailers and leaders. Woolworths New Zealand is part of Woolworths Group.