Aimee Smith

Aimee Smith, MBA, is a seasoned marketing professional with extensive experience in strategic marketing initiatives and field marketing. Currently serving as Senior Director of North America Marketing Strategic Initiatives at Workday since June 2013, Aimee has held multiple leadership roles within the company, focusing on demand generation and pipeline acceleration in collaboration with sales teams. Prior to Workday, Aimee worked at Oracle as Senior Field Marketing Manager, and at Primavera Systems as Events Coordinator, where Aimee managed significant customer events. Aimee's career began at Penn Fibre Plastics as Marketing Coordinator and ATX Communications in several roles, including Project Coordinator and Marketing Analyst. Aimee holds an MBA from the University of Phoenix and a Bachelor of Science in Marketing from Drexel University's LeBow College of Business.