World Economic Forum
Robert Govers is a seasoned expert in place branding and reputation management, currently serving as a Senior Partner at Anholt & Co. since July 2023, where the focus is on advising cities, regions, and countries. Govers also contributes as a book author for IMAGINATIVE COMMUNITIES, exploring cultural perceptions. As a member of the #NewDutch programme council, Govers participates in showcasing the Netherlands' innovative solutions to global challenges for 2026. Additionally, Govers is the Founding Chairman of the International Place Branding Association (IPBA) and has held various contributing author roles with entities such as the World Economic Forum and Apolitical since 2019. Experience includes a long-standing association with TEAM Consulting and co-editing the Journal of Place Branding and Public Diplomacy. Academic roles include Adjunct Associate Professor at the University of Leuven and Senior Lecturer at The Emirates Academy of Hospitality Management. Govers holds a PhD in International Marketing from the Rotterdam School of Management, Erasmus University.
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World Economic Forum
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The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.