Luis Valle Sistac

Luis Valle Sistac is an experienced professional in content, image, and public relations, currently serving as Head of Content, Image & PR at WOW Concept since August 2021, where responsibilities include enhancing brand image and driving innovation through creative content strategies. Previously, Luis held positions such as Creative Partnership Manager at WOW Concept, Social Media Strategist at IDÓNEA Comunicación, and Brand Digital Manager at ATHINAWORKS CONSULTING, specializing in social media strategy and communication for notable clients like Mercedes-Benz Spain and Elizabeth Arden. Luis began a career in PR as PR Manager for Marie Claire at Gruner + Jahr and has a solid educational background, including a Master in Internet Business from ISDI and a Journalism degree from Universidad Complutense de Madrid.