Christian Defranco

Christian DeFranco is an experienced professional in integrated planning and strategy, currently serving as the Director at GroupM since March 2019, with prior roles including Associate Director and Manager in the same department. Previously, Christian was a Manager of Integrated Planning & Strategy at Sentient, a W2O Company, where responsibilities included managing media partner relationships and developing media strategies for new business pitches. Early career positions included roles as Digital Media Associate and Assistant Media Planner at GroupM, a Credit Risk Analyst at KPMG, and a Marketing Consultant at Main Street Hub. Christian holds a Bachelor’s Degree in Politics from New York University, complemented by minors in Business and Italian Studies.