WPP Media
Maxime van Bakel is a seasoned professional in influencer marketing, currently serving as a Senior Influencer Marketing Manager at GroupM since August 2023. Previously, Maxime held roles including Account & Campaign Manager at The Icon Hub, and Accountmanager at Just Another Media Company. Prior experience includes serving as Influencer Project Manager at IMA | MediaMonks (S4 Capital) and holding influencer marketing positions at IMA Influencer Marketing Agency. Maxime started the career as an Intern Influencer Specialist in early 2019. Academic qualifications include a degree from Tio Business School and HAVO in Economie en Maatschappij from Erasmus College & Lyceum.
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WPP Media
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Media is changing. So are we. We are WPP's global media collective, built for the AI era. We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.