WRAL
Mackenzie O'Donnell is an Associate Producer at WRAL since April 2023, with previous experience as a News Production Assistant. During time at UNC Hussman School of Journalism and Media, Mackenzie served as a Live Video Production/Classroom AV Specialist, pushing the boundaries of video technology and hosting training sessions for aspiring journalists. As Co Executive Producer for Carolina Week, Mackenzie applied news judgment for show planning and supported reporters with innovative story ideas. Additional roles include Graphics Operator and Reporter at Carolina Week, where content creation and graphics operation were key responsibilities. Mackenzie has also worked as a Student Assistant at the University of North Carolina at Chapel Hill, Freelance Writer on Upwork, and Talent Content Intern at All American Entertainment, along with customer service roles at Walgreens and Catawba Science Center. Mackenzie holds a Bachelor's degree in Journalism from the University of North Carolina at Chapel Hill and an Associate of Arts from Caldwell Community College and Technical Institute.
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WRAL
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On air, WRAL-TV has been locally owned and operated for 50+ years by Capitol Broadcasting Company, so this is not just our market, it is our home. Discover the power of partnering with someone who knows and cares about your community and your customer. No matter whether it’s News, Weather or Sports on WRAL… when it happens, we have your customer's attention. Online, WRAL.com is one of the nation's top local news websites. WRAL.com reaches an average of 6+ million unique visitors each month across our sites and apps, generating an average of 80 million monthly page views. Located in the Triangle area of North Carolina, we attract a very desirable target audience. Surrounded by North Carolina State University, Duke, and UNC - as well as the Research Triangle Park - it is no surprise that this place is wired! WRAL is one of the last locally owned and operated NBC affiliate stations, giving us the ability to satisfy visitors and advertisers both locally and nationally.