The Leadership Team at WSFA 12 News is responsible for overseeing the strategic direction and operational excellence of the station. This team ensures the delivery of high-quality newscasts, technological advancements such as live local weather radar and High-Definition broadcasts, and engages in community support projects. Key members include the Vice President and General Manager, who leads overall station management; the Chief Photojournalist, who directs visual news content; and the Engineering Manager - Chief Operator, who manages technical operations and infrastructure.