Margaret Maio

Margaret Maio is a seasoned marketing professional with extensive experience in customer relationship management (CRM) and acquisition strategies. Currently serving as Head of Global Acquisition, CRM at WeightWatchers since June 2023, Margaret leads the development of customer engagement initiatives across various channels. Prior to this role, Margaret held the position of Senior Director of CRM Marketing and Technology at WW, achieving significant results such as a 144% increase in member sign-ups through innovative email campaigns. Margaret also served as Executive Director of CRM at PWX Solutions, where oversight of a $32 million budget contributed to generating $126 million in revenue. Earlier positions include Associate Consumer Marketing Director at Condé Nast, where successful marketing strategies yielded $83.5 million in annual revenues, and various marketing roles at Forbes and Springer Nature. Margaret Maio holds a B.A. in English from Brooklyn College.