WYFF 4
Aaron Baker currently serves as the Morning Anchor and Reporter for WYFF 4, overseeing the weekday morning newscast and leading political coverage of significant events. Previously, Aaron worked as an Evening Anchor, Reporter, and Producer at KYTX CBS19, where notable contributions included the creation of impactful story series and coverage of major news events during the pandemic. With a rich background in media and communications, Aaron has held various key roles, including Head of Communications at Coolpad and Manager of Public Relations at Samsung Electronics America, while also working with major brands in the technology sector, such as HTC, Expedia Group, and Republic Wireless. Aaron's extensive experience spans over a decade, marked by a strong on-camera presence and expertise in public relations.
This person is not in any teams
WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.