WYFF 4
Blake Bridges has extensive experience in the television industry, beginning a career as an Account Executive at WSPA-TV from August 1997 to August 2001 and continuing in the same role at WXIA-TV until August 2007. Since then, Blake has held multiple managerial positions at WYFF4-TV, including Local Sales Manager, National Sales Manager, and currently serving as General Sales Manager since August 2007. Blake earned a BA in Journalism from The University of Georgia in 1997 and attended Lakeview Academy.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.