WYFF 4
Boris Clayton is an experienced sales professional currently serving as an Account Executive at WYFF 4 since January 2024, where responsibilities include developing multi-faceted advertising campaigns for local businesses and managing successful account executions. Prior roles include Outside Sales Representative at LeafGuard Brand Gutters and Studio Manager at Atelier Maison & Co. Additionally, Boris held managerial positions at La-Z-Boy Southeast, Conn's HomePlus, H.H. Gregg, and Kohl's Department Stores, gaining expertise in sales management, customer engagement, and operational excellence. Boris began a career in leadership as a Field Artillery Officer in the US Army and holds a Bachelor of Science degree in Criminal Justice from the University of North Georgia.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.