WYFF 4
Logan Trively is an experienced professional in digital sales and marketing, currently serving as Digital Sales Manager at WYFF since May 2022, where responsibilities include managing digital revenue, developing account strategies, and training sales teams. Prior experience spans various roles at LocaliQ | USA TODAY NETWORK from February 2015 to May 2022, including Regional Account Executive and Regional Client Strategy Manager for Automotive, where Logan focused on client relationships, digital marketing training, and sales strategies. Additional positions in project management and marketing included tenure at Clare Morris Agency, Clear Channel Radio, and Francis Marion University, contributing to skills in public relations, branding, and account management. Logan holds a B.A. in Mass Communications with a concentration in Public Relations from Francis Marion University and has pursued further education at Clemson University.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.