WYFF 4
Mike Giordano, CFP®, serves as a Private Wealth Advisor at Williams Wealth Management since August 2016. In addition to advisory services, Giordano contributes as a Financial Commentator on WYFF 4 through the "Mike on the Money" segment and serves on the Simpsonville Planning Commission and the Board of the Simpsonville Area Chamber of Commerce. As a co-founder of the Reedy Reels Film Festival, Giordano has played a pivotal role in celebrating independent film in Upstate South Carolina. Giordano previously held leadership positions, including Chairman of the Board for Multiplying Good, and has a background as a Financial Advisor at Morgan Stanley and a Sports Anchor/Reporter at WYFF and other news outlets. Educational credentials include a B.S. in Broadcast Journalism and General Business from Syracuse University and Certification as a Financial Planner from Northwestern University.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.