Xanadu
Vinayak Vaidya is an accomplished marketing professional with extensive experience in leadership roles across various companies. Currently serving as President Marketing at Xanadu since March 2016, Vinayak previously held the position of Vice President Marketing at the same organization. Prior to that, Vinayak worked at Lodha Group as Dy Vice President Marketing from January 2014 to April 2016, and at Diageo India Pvt. Ltd. from June 2007 to January 2014 as Category Manager ATL & BTL, focusing on procurement strategies for advertising and promotional spends. Earlier experience includes roles at Raymond Ltd as Consultant Media Investments, overseeing media planning and buying, and at Mind Share Media as Manager Media Investments, where brand strategies were successfully transformed into campaigns. Vinayak holds a Masters in Management Studies from MET Institute of Management Studies, Mumbai, specializing in Marketing.
Xanadu
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India's foremost institutional growth expert, founded in 2015 by industry veterans Anurag Singhvi & R Karthik, Xanadu is the total institutional sales & marketing solution for real estate companies that focus on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers. We help developers focus on what they do best, i.e. build best-in-class commercial and residential spaces, by lending our support and expertise with a dedicated team of marketing and sales strategists for each project, capable of creating a differentiated brand identity for the developer and the project at hand, rooted in scientific research and data, proven sales track record, and objective led market communication and distribution efforts. In addition, we help scale distribution and sales by providing unmatched demand generation and market penetration. Xanadu is pioneered by a pool of industry mavericks like Vikas Chaturvedi, Group CEO; K.N. Swaminathan, CFO; and Vijay Kumar, CTO.