Xarevision
Maria João Castelão is a seasoned professional with extensive experience in design and leadership roles, currently serving as a Board Member and Head of Design at both Xarevision and Shelf.AI since February 2016. Shelf.AI focuses on integrating conversational interfaces and artificial intelligence in e-commerce for elite clients. Prior to these roles, Maria João held various positions including Designer at SONAE and Grupo Mbit, as well as working as a freelancer. Maria João's career began in design roles and included experiences in arts education and performance as a backup singer. Maria João holds a Master's degree in Multimedia from Faculdade de Engenharia da Universidade do Porto and has completed several certifications related to marketing and communication.
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Xarevision
Xarevision was created in 2006 as a technological spin-off of the Computer and System Engineering Institute of Porto (INESC), supported by the Portuguese Agency of Innovation (Adi), with the goal of exploring New Media based in state-of-the-art technology. Our first project in corporate TV was developed for the University of Porto, with its internal channel UPMEDIA, in which Xarevision was responsible for the management, distribution and delivery of content to the different locations scattered throughout the entire University. From that milestone forward, our vision drives us to promptly respond to market demand with newer and more efficient media for communication. Taking advantage of wireless networks and artificial intelligence, we achieve greater impact at a lower cost. This has lead us to successfully create and manage broad networks of static and interactive displays, operating the biggest in-store digital network in Portugal and reaching over 40% of the active population in the country. Besides the notorious partnership with Sonae Distribution, through Continente hypermarkets, Xarevision's in-store media customer portfolio includes companies like Coca-Cola, Procter&Gamble, Danone, Unicer, Compal, Nutrinveste, BES, Credifin, among others.