XenoPsi
Dunia Ibarra is an accomplished media professional with over 15 years of diverse experience in media planning and buying across various platforms, including digital, traditional, and non-traditional channels. As the Managing Partner at CAWA since June 2016, Dunia founded a media collective responsible for over $25 million in digital media spend, employing advanced media planning tools for strategic analysis and client reporting. Previous roles include Digital Media Lead at XenoPsi, Media Lead at KPI Agency Inc., and Media Supervisor at INNOCEAN USA, where Dunia managed significant media accounts and led teams to execute successful campaigns. Dunia's expertise also encompasses strategic planning and media negotiations for high-profile clients in multiple industries.
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XenoPsi
A digital innovation company. Independent and ruthlessly focused since 1997. Business solution agnostic because we share in both the risk and the reward. We specialize in scaling the early stage, positioning the existing for their next phase of growth and enabling the established to disrupt the very categories they helped create. With in-house capabilities across growth consulting, commerce, media, digital transformation, content & creative services, communications, technology & engineering, and branding & design. We are Growth Partners, which means being able to do more and do it better – for both ourselves and our clients. We believe that true potential can’t be reached without alignment on business objectives and shared skin in the game. We are the agency of impact versus just another agency of record. We want to be evaluated and rewarded through business performance.