XenoPsi
Paul Nelson has extensive experience in the advertising and marketing industry. Starting their career at Princeton University as the Director of Sports Marketing, they then moved on to become the Director of Programs and Events at The Ad Club. In 1994, they joined Arnold Worldwide, where they held multiple roles, including Account Supervisor and Management Supervisor, leading successful campaigns for Volkswagen and contributing to the brand's growth. From 2001 to 2022, Paul held various positions at Arnold Worldwide, including SVP, Group Account Director and EVP, Managing Director. During their tenure, they led the marketing and creative development of new product introductions for Jack Daniel's and played a vital role in the launch of P&G's TAG brand. In 2022, Paul joined XenoPsi as a Managing Director, and later that year, they moved to Method1, where they currently serve as the Managing Director.
Paul Nelson holds a Bachelor's degree from Bowdoin College. Paul has also obtained additional certifications in the Havas Global Education Program from The Wharton School and in Master Class Digital Strategy from Hyper Island.
This person is not in any offices
XenoPsi
A digital innovation company. Independent and ruthlessly focused since 1997. Business solution agnostic because we share in both the risk and the reward. We specialize in scaling the early stage, positioning the existing for their next phase of growth and enabling the established to disrupt the very categories they helped create. With in-house capabilities across growth consulting, commerce, media, digital transformation, content & creative services, communications, technology & engineering, and branding & design. We are Growth Partners, which means being able to do more and do it better – for both ourselves and our clients. We believe that true potential can’t be reached without alignment on business objectives and shared skin in the game. We are the agency of impact versus just another agency of record. We want to be evaluated and rewarded through business performance.