Xerago
Ganesh Mandalam is the CEO of Xerago, a digital marketing company based in India. Ganesh has over 25 years of experience in the advertising and marketing industry, having worked with some of India's largest financial services and corporate brands.
Mandalam started their career as a copywriter at Takewing Communication Limited, a Chennai-based advertising agency. Ganesh quickly rose through the ranks and became the agency's Creative Director. In 1995, they joined Ogilvy & Mather as a Creative Director. There they managed creative for some of India's largest financial services and corporate brands.
In 1997, Mandalam founded 3rd Agenda, an interactive services company. Ganesh raised investment and sold the company in 2002. Ganesh then founded BridgeOverTW.com, an early digital media agency. Ganesh raised venture capital and laid the platform for the company's success. Ganesh left the company in 2005 to focus on Xerago.
A direct report to Ganesh Mandalam is and Selvakumar C - Chief Revenue Officer.
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Xerago
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At Xerago, we focus on helping B2C digitally-driven enterprises enhance revenue growth from both new and existing customers. Leveraging our unique approach to 'Digital Impact', we reduce dependency on media for growth, optimize cost, and deliver predictable revenue outcomes. Our services integrate technology, data, and customer insights to improve engagement and assure comprehensive digital effectiveness across retail, banking, healthcare, and more.