Hui Jin

Hui Jin is a seasoned professional in the innovation and marketing sectors, currently serving as the Head of Innovation Business for Xiaohongshu in Tokyo, Japan, since April 2021. In this role, Hui Jin is responsible for setting business direction, formulating budgets, and developing content and creator management strategies. Previous experience includes positions as a Marketing Project Manager at ByteDance, a Creator Manager at TikTok, and various marketing roles at Rakuten Interactive, Kantar, and Rakuten Research, focusing on areas such as digital marketing and customer acquisition. Hui Jin's career began as an intern in the Smart Pay Business division of Rakuten and includes early coordination experience with VIA Programs. Hui Jin holds a Bachelor of Engineering degree in Civil and Environmental Engineering from Waseda University, earned in 2015.