Xpedition
Niki Herr has extensive experience in the marketing and brand experience industry. Niki has held various leadership positions in well-known companies such as Xpedition, Gensler, Jack Morton Worldwide, and Stem, Inc. Niki'sroles have included Chief Operating Officer, Global Director of Major Accounts for Digital Experience Design, SVP Director of Client Services, and Director of Brand and Communications, among others. Niki's work has focused on creating diverse and inclusive projects for clients such as Google, Fitbit, YouTube, Juniper Networks, and American Express. Niki has also worked on campaigns for clean technology companies and utilities. Throughout their career, Niki has demonstrated expertise in delivering integrated campaigns and driving business growth.
Niki Herr holds a Master of Science (MS) degree in Predictive Analytics from Northwestern University. They also have a Bachelor of Science in Business Administration (BSBA) with a field of study in Marketing Communications from the University of Richmond - Robins School of Business. Additionally, Niki has received certificates from the University of California, Berkeley in Professional Series in Smart Grid Technology and Professional Series in Energy & Sustainability.
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Xpedition
We are a creative agency on a mission to tell the most authentic, timely, and diverse stories around the globe. We believe that creating value for society and building brands go hand in hand – That human-centric storytelling is the most powerful way to accomplish both objectives purposefully. Now, more than ever, people are looking to brands for leadership and consumers are making purchasing decisions based on brand ethos and impact. This shift in consumer expectations provides a strong opportunity and imperative for brands to tell stories that matter. What we do – We work with brands to discover and tell stories that spotlight what they stand for, reflect their core principles and strengthen connections with customers. We strategize + identify unique possibilities for brand impact through campaigns, branded content, story sourcing, experiences, and development. Our approach to brand storytelling is simple – Start with an authentic human story. Tell it with integrity, creativity, passion and a focus on diversity and inclusion. Amplify it through collaboration and a 360 strategy. Connect with your audience, inspire action and celebrate impact. Who we are – Our team is made up of talented creatives, strategic marketers, international journalists and film & TV producers who have all been brought together by a firm commitment to making the world a better, more equitable and vibrant place by telling human stories that amplify diverse voices. A “win” for us is creating content that resonates deeply, sparks conversations, and inspires action.