Stefan Karlsson

Senior Deputy Digital & Media Marketing Manager at XPENG

Stefan Karlsson is an accomplished marketing professional with extensive experience in digital and media marketing. Currently serving as the Senior Deputy Digital & Media Marketing Manager at XPENG since February 2022, Stefan also established and leads Snakebite AB as CEO & Founder, focusing on enhancing digital business strategies for various organizations. Previous roles include Media & Digital Media Manager at Volvo Car Retail, Media & Online Marketing Manager at Upplands Motor, and Business Development Manager at KIT.se, where storytelling and social content distribution were emphasized. Stefan has a solid foundation in programmatic buying and selling, having contributed to the setup and management of programmatic strategies across several reputable companies, including Bonnier Tidskrifter and AdaptADX. Educationally, Stefan holds a Bachelor's degree in Marketing from IHM Business School, completed between 1998 and 2000.

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XPENG

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XPENG is a leading tech company that designs, develops, manufactures, and markets intelligent mobility solutions. We explore the diversity of mobility including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We focus on creating a future of mobility that uses thoughtful and empathetic intelligence to improve the driving experience. XPENG is committed to in-house R&D, with almost 40% of our employees working in R&D-related areas helping to develop our expanding product portfolio. The Company has created a full-stack Advanced Driver Assistance System (XPILOT), as well as an intelligent operating system (Xmart OS) for an enhanced in-car experience. XPENG has also developed core vehicle systems for enhanced driving capabilities, including powertrains and advanced electronic architecture. XPENG is headquartered in Guangzhou, China with multi-regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm. XPENG's EVs are manufactured at the fully-owned plant located in Zhaoqing, China. To further expand our production capacity, two new self-owned intelligent EV manufacturing bases in Guangzhou and Wuhan are under construction now.