Xplora BG
Madlen Raykova is an experienced marketing professional with a strong background in content marketing and creative strategies, currently serving as Manager of Content Marketing & Creative at Xplora BG since February 2019. With a progression of roles from Content Marketing & Creative Specialist to Team Lead, Madlen also contributes to academia as a Lecturer in Marketing at Xplora Academy since November 2021. Prior experience includes a freelance writing role at egoist.bg, focusing on social media trends and content monitoring, as well as a Coordinating Editor position at Global Frame Ltd., where Madlen managed a team and facilitated media monitoring. Madlen holds a Bachelor's degree in Journalism from Sofia University St. Kliment Ohridski.
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Xplora BG
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The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. Every behavior is a source of insight. Every behavior is a signal. We can build upon these nature behaviors and trends so that we integrate any communication, campaign or tactic to the overall strategy. There is a constant loop of insight that we can relate to strategy and ROI. And it is our job to make digital human - human, as it is intended for humans - human, as it is easily understood for our clients - human, as we are passionate about interactions and mutual success We specialise in: 1. Performance marketing 2. Content development 3. Website development 4. Consultancy 5. Social engagement 6. Digital assets Follow the journey of the superhuman team at #xplorabg