Xplora BG
Ralitsa Encheva is a seasoned marketing professional with extensive experience in performance and digital marketing. Currently serving as a Performance Marketing Specialist at Xplora BG since July 2022, Ralitsa has previously worked at Accella Digital Agency as a Digital Marketing Specialist, and at Kenes Group as a Marketing Coordinator. Earlier roles include positions as Senior Marketing Executive and Marketing Executive at Informa, Marketing Executive at CWC, and Digital Marketing Assistant at Educated Body. Ralitsa’s career began as a Sales Executive at the lastminute.com London Eye and includes an internship at Capital A List. Ralitsa holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from the University of Greenwich and a Bachelor's degree in International Leisure and Tourism Management from NHTV Breda University of Applied Sciences.
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Xplora BG
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The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. Every behavior is a source of insight. Every behavior is a signal. We can build upon these nature behaviors and trends so that we integrate any communication, campaign or tactic to the overall strategy. There is a constant loop of insight that we can relate to strategy and ROI. And it is our job to make digital human - human, as it is intended for humans - human, as it is easily understood for our clients - human, as we are passionate about interactions and mutual success We specialise in: 1. Performance marketing 2. Content development 3. Website development 4. Consultancy 5. Social engagement 6. Digital assets Follow the journey of the superhuman team at #xplorabg