Xplora BG
Ralitza Bekyarska is an experienced professional in the fields of marketing and education, currently serving as a Lecturer at Xplora Academy since November 2021 and as the Manager of the Google Performance Team at XploraBG since April 2016. Previous roles include Google AdWords Specialist at HutsJWT Sofia from March 2014 to March 2016, where responsibilities involved managing various Google advertising campaigns and analyzing data. Ralitza has a background in marketing assistance and copywriting from internships at Commission Share and Trenkwalder Bulgaria, respectively. Ralitza earned a Master's Degree in Advertising Management from New Bulgarian University (2014-2016) and a Bachelor's Degree in Journalism from Sofia University (2010-2014). Additionally, Ralitza was a member of the Student Council at Sofia University from March 2011 to December 2013.
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Xplora BG
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The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. Every behavior is a source of insight. Every behavior is a signal. We can build upon these nature behaviors and trends so that we integrate any communication, campaign or tactic to the overall strategy. There is a constant loop of insight that we can relate to strategy and ROI. And it is our job to make digital human - human, as it is intended for humans - human, as it is easily understood for our clients - human, as we are passionate about interactions and mutual success We specialise in: 1. Performance marketing 2. Content development 3. Website development 4. Consultancy 5. Social engagement 6. Digital assets Follow the journey of the superhuman team at #xplorabg