Yaba
Eduardo Fernández is a seasoned PPC Manager at YABA since January 2022, overseeing substantial advertising campaigns on Amazon Ads across the EU and US with a focus on semi-automated tools and data analysis through Looker Studio dashboards. Concurrently, Eduardo serves as a Professor in the Online Master's program at Universitat Pompeu Fabra, teaching various courses related to search engines and digital marketing, while also coordinating the academic program for the Master's in Digital Information. Previous roles include SEM Specialist at Okticket, Amazon PPC Specialist at Blucó, and Digital Marketing Specialist at Talento Corporativo. Eduardo holds a Master's in Search Engines, a Master's in Social Media Management, and a degree in Industrial Chemistry from the University of Oviedo.
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