Enrique Ruiz

Enrique Ruiz is an accomplished professional with extensive experience in sales engineering, conversational UX design, and content production. Currently serving as a Sales Engineer at Yalo since June 2019, Enrique specializes in developing AI-driven conversational demos for B2C clients and enhancing partner integration. Previously at Yalo, roles included Partner Enablement Specialist and Conversation UX Designer, where Enrique designed engaging conversational experiences for notable retail brands. Prior to Yalo, Enrique held positions such as Content Team Lead at Nett, Associate Creative Director at A 20/20, and Founder & CCO at BOLD UNIT®, driving revenue growth and brand development. Enrique's career began as a Junior Copywriter at Brands&People, followed by a Senior Copywriter role at Vale Network, where impactful advertising campaigns were developed. Educational qualifications include a Bachelor's degree in Marketing from Tecnológico de Monterrey and a Master's in Innovation & Design Management from BAU.