YAMAHA MOTOR CANADA LTD.
Chris Reid has extensive experience in the motorsports industry, serving as the National Manager of Product Planning and Research at Yamaha Motor Canada since April 1988. In this role, Chris is responsible for strategic planning, research, and development of motorsports products and accessories. Prior to this position, Chris held various roles including Product Manager, which involved territory service consulting, media relations, brand development, and marketing. Chris also owned and operated CrossTown Cycle and Sport, a dealership for motorcycle and snowmobile franchises in British Columbia, from January 1983 to March 1986. Chris holds a Bachelor of Science in Fine Arts with a focus on design from Mount Royal University, completed between 1973 and 1975.
YAMAHA MOTOR CANADA LTD.
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Yamaha Motor Canada Ltd. is an innovative and dynamic player in the motorsport and marine industry. Yamaha combines engineering, ergonomics and environmental sensitivity to create "humachine technology": the harmonious union between human and machine. We integrate the Yamaha philosophy into all of our activities, and focus our energies on providing products which are suited to the unique demands of the Canadian marketplace. Through our close contact with our customers, our goal is to create experiences and memories that'll last a lifetime. A career at Yamaha means being involved in the leading edge of the motorsport and marine industry. Employees are offered a supportive work environment with training and development programs to help them grow and achieve their career goals. We offer competitive salaries and comprehensive benefits.