YASA
James Sinclair is an accomplished engineering professional with extensive experience in software and firmware development, primarily in the automotive sector. Currently serving as Head of Software Engineering at YASA since January 2019, James previously held the position of Lead Firmware Engineer. Prior roles include Technical Lead at Delphi Technologies, where James oversaw closed loop injector projects, Team Lead for Motor Control Software at McLaren Applied Technologies, focusing on advanced embedded systems for hybrid and electric vehicles, and various roles at Delphi, contributing to engine management system software and high-pressure fuel injection systems. James began career at Heil Trailer International as a Design Engineer. James holds a Bachelor of Engineering in Mechanical Engineering from The University of Manchester.
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YASA
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YASA was founded on the principle that small, light electric motors would play a growing role in meeting both the strict emissions targets being set globally in a wide range of industries and the requirement for greater efficiency through electrification.The Company was incorporated in 2009 based on a unique patented motor technology invented bythe Company’s founder and CTO Dr Tim Woolmer whilst studying for his DPhil at Oxford University. The unique YASA motor technology is ideal for a range of mobile applications such as hydraulics replacement, power generation, traction and propulsion and hybridisation. YASA Motors manufactures a range of standard electric motors and generators based on our unique motor topology at our factory and Company Headquarters in Abingdon, Oxfordshire. The YASA-750, YASA-250 and YASA-400 products have been designed to be integrated into customers’ products in a range of markets and industries with minimal application engineering. In addition to our standard products, YASA has a design and development team dedicated to making bespoke motors for customers for medium-high volume applications.