YRF-Yash Raj Films
Manan Mehta is a seasoned marketing and business strategist with extensive experience across prominent companies in the advertising and media sector. Currently serving as Senior Vice President of Marketing and Merchandising at YRF-Yash Raj Films since February 2015, Manan previously held the position of Vice President of Marketing at Razorfish from February 2013 to January 2015, where responsibilities included establishing the company's presence in India. Prior experience includes serving as Managing Partner at Taproot India from January 2009 to January 2013, focusing on business strategy and financial performance, and progressing through various roles at Leo Burnett, including Brand Partner and Brand Director, from June 2005 to December 2008. Manan's career began as a Client Servicing Executive at Bates CHI&Partners from May 2004 to May 2005. Manan holds a PGAM in Advertising and Marketing from the Xavier Institute of Communication and a Bachelor of Commerce degree from the University of Mumbai.
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YRF-Yash Raj Films
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From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis. YRF was founded by the Late Yash Chopra, a veteran of the Indian film industry, in 1970. It’s the only privately held and fully integrated studio in India producing and having produced over 80 films. YRF is a 53-year-strong production house and a vertically integrated studio in every sense, controlling almost every part of the value chain from production to post production, domestic & international distribution, music & home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios - all in-house facilities, which make it one of the most coveted entertainment conglomerates in the country. YRF has its own state-of-the-art fully integrated studio that houses shooting stages, sound studios and is headquartered at one of Mumbai's prime properties where the heart of the entertainment business beats. Over the last five decades, YRF’s catalogue of films could be easily India's most enviable film catalogue in the entertainment business. YRF’s top grossers have already placed the company in the big league of producers worldwide, making it one of the largest film-making entities in the nation. YRF has been one of the key makers of modern cinema and has heralded cinematic trends since its inception - the way films are made, the way films are marketed and the way films are consumed.