YEALD
Peter van As has extensive experience in strategy finance, mergers and acquisitions, and business coaching. Currently serving as Strategy Finance M&A at Yeald since October 2021, Peter assists partners in the Agri Food and Horti sectors in achieving sustainable growth through strategy development and advisory services. Prior to this, Peter provided business coaching for social enterprises, including notable projects like Coolfinity and Roetz Bikes, from September 2017 to September 2021. Peter's background includes work with PwC, where contributions spanned from PwC Deals in London and Amsterdam to the PwC Deals Strategy team in Brussels, further complemented by foundational roles in assurance at PricewaterhouseCoopers in the Netherlands. Peter's academic credentials include an Executive program in Corporate Social Responsibility from Erasmus School of Economics and a Chartered Accountant degree from Erasmus University, alongside an MSc in Business Administration from Rotterdam School of Management.
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YEALD
YEALD is the full-service agency for game changers in horti business. With a unique relationship and network-based approach – connecting people as well as business – YEALD is fully equipped to realize sustainable growth in horti business. YEALD acts as a sparring partner for horti businesses; both in conceiving ideas and in putting them into practice. By doing so, Yeald is able to switch quickly from strategic choices and leadership development to mergers & acquisitions, funding solutions and property matters. That is another reason why Yeald is a seasoned sparring partner for horti entrepreneurs and for other key players such as investors, bankers, accountants, civil-law notaries and legal advisors. Given its international experience and wide network we do this on a global scale in all continents. It is our firm belief that in order to be the trusted advisor in horti business we need to have a deep understanding of the complexity of the sector, the ability to speak the language of horti entrepreneurs, and we need to truly understand how our clients do business. We pride ourselves in having this broad scope and deep understanding of horti business and entrepreneurship, enabling us to be the multidisciplinary expert in horti business growth and success.