Yelp
Michelle McPherson currently serves as the Head of Consumer Marketing at Yelp since March 2021, having previously held the position of Director of Product Marketing. Between February 2018 and March 2020, Michelle was the Director of Marketing and an Executive Team Member at Cosmos Corporation, where leadership of a seven-person team focused on marketing capabilities and brand development. Prior experience at Energizer Holdings from May 2005 to December 2017 included roles such as Senior Manager of U.S. Marketing, leading strategic marketing plans, and Senior Manager of Global Brand Development, where Michelle developed a global strategic marketing plan that enhanced brand equity. Earlier in career at The Zipatoni Company, Michelle advanced from Brand Manager roles to Account Director, managing significant client budgets and marketing initiatives. Educational background includes a Bachelor's degree in Marketing from Missouri State University.
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Yelp
96 followers
Yelp connects people with great local businesses. Its users have contributed over 100 million reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. Yelp's business revolves around the connections made between the consumers who read and write reviews and the local businesses that they describe. Yelp was founded in San Francisco in July 2004.