Erik Hohmann

Vice President Marketing at YesStyle.com

Erik Hohmann has a diverse range of work experience. Erik currently holds the position of Vice President of Marketing at YesStyle.com since 2020. Prior to this role, they served as the Director of Marketing at YesStyle.com from 2018 to 2019, where they were responsible for the distribution of beauty, fashion, and lifestyle products from Asia.

Before joining YesStyle.com, Erik worked as the Director of Marketing and Sales at Milkyway Distribution Ltd from 2017 to 2018. In this role, they managed sales and marketing operations in over 20 countries, focusing on pre-owned and refurbished premium consumer electronics.

From 2016 to 2017, Erik was the General Manager at Wild At Heart Limited, where they provided digital marketing solutions to enhance and maximize clients' online presence globally.

Previous to that, Erik served as the Head of Sales & Marketing at Paws Group from 2014 to 2015, overseeing European sales and marketing budgets across multiple online shops. Erik later became the Country Manager for Germany and the Netherlands, successfully growing the business to become the leading online retailer for pet health and nutrition in those markets.

Prior to their roles in digital marketing and e-commerce, Erik worked as a Senior Manager of Business Development at DFS Deutsche Flugsicherung GmbH from 2005 to 2011. Erik also gained experience as an Investment Manager at BLS Venture Capital from 2002 to 2004.

Erik Hohmann completed their Master of Business Administration (MBA) from Humboldt-Universität zu Berlin between 1996 and 2001. Erik'sareas of study included Finance, Corporate Investments, and Computer Science. In October 2016, they also obtained an Inbound Certification from HubSpot.

Location

Hong Kong, Hong Kong

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YesStyle.com

YesStyle.com is a subsidiary of YesAsia Holdings Limited (2209.HK: Hong Kong Stock Exchange), a publicly listed company that owns and operates a number of online retail platforms, including YesAsia.com and AsianBeautyWholesale.com. On the strength of YesStyle.com’s growth and success, the company made its initial public offering in July 2021. Launched in July 2006, the YesStyle.com website brought the success of YesAsia.com’s proven e-commerce platform and technology to the next level by diversifying into beauty, fashion and lifestyle products, and quickly established itself as an exciting and unique shopping destination. We at YesStyle pride ourselves on our wide selection of quality products from premium brands across Asia, including Cosrx, Dear, Klairs, Mizon, Memebox, Some by Mi, Purito, romand, CLIO, HOLIKA HOLIKA, SKINFOOD and chuu. Our selection features everything from beauty products and casual or chic fashion for women, men and children to home accessories, decorations, gadgets, lifestyle items, outdoor equipment, travel goods, pet supplies and more. With our meticulously curated collections and recommendations, we serve our customers across the globe for every occasion or situation. Our commitment to quality and our “customers first” mindset has helped YesStyle become one of the fastest growing e-commerce businesses worldwide, with an average year-on-year business growth of 35% and an Instagram following of over 1.3 million users. Our Mission: "To provide customers with an exciting shopping experience, superior service and a fine selection of affordable, high quality Asian beauty products, and Asian fashion and lifestyle products." YesStyle’s future business strategies are to continue striving for a perfect customer experience to maintain our competitive edge, to build strategic alliances with premium brands, and to grow and develop our talents to maintain our business success.