Joyce Fung

Co-Head of YesStyle, VP of Consumer Business at YesStyle.com

Joyce Fung has a diverse work experience in various companies and roles. Joyce is currently the Co-Head of YesStyle.com and holds the position of VP of Consumer Business since October 2020. Prior to this, Joyce worked at K11 Concepts Limited as a Site-in-charge, overseeing the operations of K11 Musea from August 2019 to February 2020.

Joyce also had a significant tenure at Walton Brown (now ImagineX), where they held multiple positions. From July 2018 to May 2019, they served as the Chief Commercial Officer of ImagineX + Walton Brown. Additionally, they worked as the Chief Operating Officer of Walton Brown from April 2016 to June 2018, overseeing finance, HR, IT, logistics, leasing, store design, construction, and business development. Joyce also acted as the Head of Kate Spade Greater China, responsible for merchandising, marketing, and retail operations.

Before joining Walton Brown, Joyce worked at Goldman Sachs as the Head of Strategic Relationship Management from August 2010 to April 2015. Prior to that, they held the role of Group CFO & Head of Strategic Planning at John Hardy from September 2008 to August 2010. Joyce also worked at The Lane Crawford Joyce Group as the Corporate Development Director from September 2006 to August 2008.

Joyce's earlier career includes a position as an Executive Director of Corporate Finance at Goldman Sachs from July 2002 to June 2006.

Overall, Joyce Fung has a strong background in leadership, operations management, strategic planning, and corporate finance.

Joyce Fung holds a Bachelor's degree in Accounting and Finance from The Wharton School. Joyce also pursued further education at Harvard Business School, where they earned an MBA degree.

Location

Hong Kong, Hong Kong

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YesStyle.com

YesStyle.com is a subsidiary of YesAsia Holdings Limited (2209.HK: Hong Kong Stock Exchange), a publicly listed company that owns and operates a number of online retail platforms, including YesAsia.com and AsianBeautyWholesale.com. On the strength of YesStyle.com’s growth and success, the company made its initial public offering in July 2021. Launched in July 2006, the YesStyle.com website brought the success of YesAsia.com’s proven e-commerce platform and technology to the next level by diversifying into beauty, fashion and lifestyle products, and quickly established itself as an exciting and unique shopping destination. We at YesStyle pride ourselves on our wide selection of quality products from premium brands across Asia, including Cosrx, Dear, Klairs, Mizon, Memebox, Some by Mi, Purito, romand, CLIO, HOLIKA HOLIKA, SKINFOOD and chuu. Our selection features everything from beauty products and casual or chic fashion for women, men and children to home accessories, decorations, gadgets, lifestyle items, outdoor equipment, travel goods, pet supplies and more. With our meticulously curated collections and recommendations, we serve our customers across the globe for every occasion or situation. Our commitment to quality and our “customers first” mindset has helped YesStyle become one of the fastest growing e-commerce businesses worldwide, with an average year-on-year business growth of 35% and an Instagram following of over 1.3 million users. Our Mission: "To provide customers with an exciting shopping experience, superior service and a fine selection of affordable, high quality Asian beauty products, and Asian fashion and lifestyle products." YesStyle’s future business strategies are to continue striving for a perfect customer experience to maintain our competitive edge, to build strategic alliances with premium brands, and to grow and develop our talents to maintain our business success.