Jacob Rothbauer

Jacob Rothbauer has a diverse work experience spanning multiple companies and roles. Jacob currently works at YETI as a Digital Product Manager, where they oversee digital product initiatives. Prior to this, they worked at NI (National Instruments) as an IT Talent Manager, responsible for managing the rollout of a new IT Culture Initiative, launching the IT Pulse Survey, and handling IT headcount changes. Jacob also served as a Project Manager at NI, leading projects such as content migration and implementing new M&A software. Before NI, Jacob was a Digital Marketing Web Project Manager at Texas Instruments, where they managed digital marketing for multiple business groups, led website update projects, and analyzed web metrics. Jacob also gained experience as a Marketing Student Assistant at the University of Texas Athletics and held internships in Business and Sales Analytics and University Marketing Communications at Texas Instruments.

Jacob Rothbauer received their Bachelor of Business Administration (B.B.A.) degree with a focus in Marketing from The University of Texas at Austin, where they studied from 2012 to 2016. Prior to that, they attended Allen High School from 2009 to 2012. Additionally, Jacob has obtained several certifications, including the Certified Scrum Product Owner® (CSPO®) from Scrum Alliance in January 2023, SQL - MySQL for Data Analytics and Business Intelligence from Udemy in April 2020, Cert Prep: Project Management Professional (PMP)® from LinkedIn in February 2020, and Tableau 10 A-Z: Hands-On Tableau Training for Data Science from Udemy in July 2019.