Melina Schaider

Melina Schaider currently serves as the Team Lead for Trade Marketing Europe at yfood Labs, overseeing the Trade Marketing team and spearheading strategic initiatives to enhance sales and brand visibility. Prior to this role, Melina took a 10-month sabbatical for personal growth and exploration after working as a Senior Trade Marketing Manager at Duracell Inc., where the focus was on developing trade marketing strategies for the DACH region. Melina's extensive experience in trade marketing includes roles at Philips, where various categories such as Coffee & Kitchen, Dental Care, and Garment Care were managed, and early career positions in social media marketing and mortgage consulting. Melina holds a Master of Science in Business Administration from the University of Hamburg and a Bachelor of Science in Business Administration from the University of Augsburg.