Veronica Åkerblad

Veronica Åkerblad is a seasoned marketing professional currently serving as a Senior Project Manager for Marketing Operations at yfood Labs, where responsibilities include optimizing marketing processes, managing business planning and budgeting, and localizing global strategies for regional markets. Prior to this role, Veronica worked at NIO as a Project Manager for User Development, overseeing European marketing projects and coordinating communications plans. Veronica has extensive experience from SIXT, where roles included Executive Marketing Operations and Senior Professional Marketing Operations, focusing on interdisciplinary marketing initiatives and brand activation. Early in the career, Veronica held positions at OMMAX and Erasmus University Rotterdam, gaining expertise in digital project management and strategic marketing. Veronica holds a Master of Science in Marketing Management from Rotterdam School of Management, Erasmus University, complemented by studies at The Chinese University of Hong Kong and a Bachelor of Science in International Bachelor of Media and Communication from Erasmus University Rotterdam.