Yobi AI
Kelly Peterson is a seasoned professional in privacy and compliance, currently serving as the Chief Privacy and Compliance Officer at Yobi AI since May 2025. Prior experience includes key leadership roles such as Chief Privacy Officer and Director of Business and Regulatory Affairs at Grindr, Principal Data Privacy Manager at Amazon, and Chief Information Security and Data Protection Officer at Grindr. Kelly has a proven track record of enhancing security postures, developing compliance training programs, and overseeing incident response investigations. Educational credentials include an Ed.S. in Educational Leadership and Administration, a Master's degree in Curriculum and Instruction, a Bachelor's in English, and a Paralegal Certificate. Additionally, Kelly holds several certifications, including FIP, CIPM, CDPSE, and CIPP/E.
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Yobi AI
Yobi's mission is to ethically democratize the AI revolution. Yobi empowers customers to leverage their existing first-party data to improve ML performance, hyper-personalize experiences, and acquire new customers. Effective AI requires more data than enterprises have today. Yobi’s Foundation Model built on Consumer Decisions (petabytes of consumer signals grounded by trillions of dollars of spend, modeled at 200B parameters), creates a non-identifiable representation of consumer behavior. This representation maintains statistical equivalence with raw data without ever revealing personal information. As a result, businesses can integrate Yobi Data into all data acquisition and customer science capabilities. Built by Twitter, Spotify, Meta, Amazon, and Uber alums, Yobi is fueled by licensed, consented first-party consumer data, is 99% accurate, 5X more predictive (than traditional 3rd party data), and boosts ML performance by 15%.