Yobi AI
Travis Borth is currently the Director of Channel Partnerships & Demand at Yobi. Prior to this role, Travis held positions at Viant Technology, Ogury, Sizmek (formerly Rocket Fuel), Rocket Fuel Inc., Amazon, Plustar, Inc., and State Farm. Travis has a Bachelor of Business Administration (BBA) degree in Marketing from the University of North Texas. Travis has a strong background in account management, sales, marketing, and partnership development within the technology and advertising industries.
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Yobi AI
Yobi's mission is to ethically democratize the AI revolution. Yobi empowers customers to leverage their existing first-party data to improve ML performance, hyper-personalize experiences, and acquire new customers. Effective AI requires more data than enterprises have today. Yobi’s Foundation Model built on Consumer Decisions (petabytes of consumer signals grounded by trillions of dollars of spend, modeled at 200B parameters), creates a non-identifiable representation of consumer behavior. This representation maintains statistical equivalence with raw data without ever revealing personal information. As a result, businesses can integrate Yobi Data into all data acquisition and customer science capabilities. Built by Twitter, Spotify, Meta, Amazon, and Uber alums, Yobi is fueled by licensed, consented first-party consumer data, is 99% accurate, 5X more predictive (than traditional 3rd party data), and boosts ML performance by 15%.