Lena Smith

Lena Smith is an accomplished professional with extensive experience in retail and account management. Currently serving as Head of Retail at Yoco since February 2019, Lena has also held key positions such as Retail Lead and Business Unit Director at 34 Degrees Agency. Previous roles include Account Director at 140BBDO and Gloo, and Marketing Manager at Standout AB. Lena's early career features positions like Senior Account Manager at Digitas Liquorice and Brand Manager at GLOSSYBOX. With a strong educational background, including a Master's in Economics from Lund University and Bachelor's in Economics and Political Science from Jönköping University, Lena has built a diverse portfolio, managing clients such as Pearson Education and Brandhouse.