Yokohama-ATG
Lerin Zacharia is experienced in leading central marketing at Yokohama Off-Highway Tires, focusing on increasing market share in India and growing various brands across multiple countries. Lerin has also held positions in marketing and business development roles at companies such as Huawei Consumer Business Group, General Motors, McCann, Commonwealth, Law & Kenneth, Ikon Advertising & Marketing FZ LLC, and Rhizic Communications. Lerin is currently pursuing a Master of Business Administration degree with a focus on Business Administration, Management, and Marketing at the Indian Institute of Management, Kozhikode.
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Yokohama-ATG
Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. With an extensive portfolio of well established brands such as Alliance, Galaxy and Primex, Y-ATG provides customers the highest quality tires, the lowest cost of ownership and the utmost convenience. The diverse range of offerings from Y- ATG comprises over 3500 SKUs, ensuring that customers can find the ideal tires to meet their unique requirements for both aftermarket replacements and OEM solutions. With a robust distribution network, Y-ATG ensures timely distribution and service support in more than 120 countries globally.