Yokohama TWS
Michele Melaranci is an experienced digital marketing professional currently serving as a Digital Marketing Advisor at Yokohama TWS since April 2019, where responsibilities include managing social media strategy and communication for over ten accounts. Previous roles include Marketing and Business Development Specialist at Snap Italy from September 2017 to April 2019, and a Business Intern at Montebovi, where marketing activities and customer care were coordinated, along with periodic reporting and statistical analysis. Additionally, Michele served as a Management Statistics Tutor at Università degli Studi Roma Tre, assisting students with statistical methodologies and software. Early career experience includes managing client portfolios as Sales Manager at BCR Beer Company, focusing on business development in the craft beer market. Michele holds a degree in Economia dell'ambiente e dello sviluppo, Impresa sostenibile, and a Laurea triennale in Scienze politiche per la cooperazione e lo sviluppo, both from Università degli studi Roma TRE.
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Yokohama TWS
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Yokohama TWS, part of The Yokohama Rubber Co., Ltd., is a leader in designing and producing tire and wheel solutions to drive a sustainable future for Agriculture, Construction, Material Handling and Two-Wheeler markets. Our 6,600+ workforce on 5 continents, 14 state-of-the-art manufacturing facilities, OEM partnerships, digital technologies, field tests and sustainable product sourcing all work together to bring our customers worldwide the latest in tire innovations and services that enhance their performance and improve their businesses. Combining value, safety and ease, Yokohama TWS offers a multi-brand portfolio which includes the Trelleborg, Mitas, Maximo, and Cultor brands and Interfit custom fitting services. Our brands are supported by a vast network of local specialists, to bring tailor-made services that evolve with our customers and their businesses, wherever they are. We pair localized expertise with the power of our global reach; staying close to the communities and companies where people need us most. Indeed, for Yokohama TWS, fostering a company-wide culture of sustainability focused on planet, innovative products and support for people and places where we operate is simply the right thing to do. We are equally committed to becoming a sustainability leader in our industry. We aim to minimize the impact that our global operations and supply chain has on the environment. And to achieve this, we empower our employees to make a difference. They work as one to drive positive change throughout our company, our products, and our industry. Innovation – Technology – Sustainability – Service – Caring for our communities: Our people take ownership to deliver on this promise every day. This is how, for over a century, Yokohama TWS has and will continue to bring specialty tire and wheel solutions – engineered for the future.