Anaëlle B.

Anaëlle B. serves as the Head of Marketing for Europe and Australia at Yoto, an interactive audio platform for kids, since December 2019. In addition to this role, Anaëlle B. holds the position of Marketing Manager at Yoto France since October 2021. Prior experience includes significant roles at The Marketing Store for McDonald's Global Family Business, where Anaëlle B. advanced from Senior Account Manager to Account Director, overseeing major campaigns and budgets exceeding £3.8 million annually. Anaëlle B. has also worked for McDonald's France and held internships at New Futuro and Canon France. Educational qualifications include a Master's degree in Entertainment & Media Management from KEDGE Business School and a Bachelor’s degree in Business Administration from Universitat de Valencia.