George Adamson

George Adamson is an accomplished technology leader with extensive experience in front-end development and user experience across various sectors. Currently serving as Head of Front End Development at Yoto since March 2021, Adamson focuses on evolving e-commerce web technologies and fostering team growth. Previous roles include Senior Manager of Experience Technology at Publicis Sapient, where Adamson architected significant digital transformations for major clients such as HSBC and Unilever. With a longstanding career that includes positions at Software Unity Ltd, BAE Systems Applied Intelligence, and Vodafone, Adamson has demonstrated a strong ability to innovate in web and mobile UX and development. Adamson holds a BEng Hons in Electronic Engineering from Cardiff University.