Katrina Echt

Katrina Echt serves as the Global Head of Core & Responsibility Research at YouTube since November 2019, overseeing a team that informs product marketing strategies through consumer insights. Prior to this role, Katrina Echt held various positions at Google from June 2006 to November 2019, including Global Category Development Lead for Google Play and Industry Marketing Manager. Additional experience includes roles within Google Ads and an academic background as a Research Aide and Undergraduate Teaching Assistant at Northwestern University, where Katrina Echt earned a BS in Communication Studies and English Literature. Previous experience also includes working as a Camp Counselor at Camp Greystone.