Kim Larson

Kim Larson serves as the Global Managing Director and Head of YouTube Creators at YouTube since August 2022. Prior to this role, Kim Larson has held significant positions at Google, including Global Director of Google BrandLab and Global Managing Director, overseeing global strategy teams focused on insights, analytics, customer experience innovation, and video campaign effectiveness. Kim Larson operated as an Independent Marketing Consultant at Kim Larson, LLC and has also served as VP of Marketing at Sleep Science Partners Inc., CMO at Jamba Juice, and held leadership roles at Nike, Inc. and Prophet Brand Strategy. Kim Larson holds an MBA from the University of Virginia Darden School of Business and a Bachelor of Science in Neuroscience from Vanderbilt University.